Brandon Screen Printing & Signs
326 South West Street
Lima, Ohio 45801
Phone: (419) 229-9837
Fax: (419) 224-3595


Design Center

Brandon Screen Printing & Signs is proud to offer a full-services graphic design department to our customers. Our skilled craftsman have both the experience and creativity to give your project a lasting appeal, which will resonate with your audience. Whether you need an original production design, or just a re-work of your current model, we have the staff and equipment to produce the highest quality, most engaging design imaginable.

Below, we've assembled some guidlines, tips and ideas for creating a memorable sign project, including our artwork guidlines for producing your own graphics and designs. We encourage all of our customers to explore this section, and take advantage of this valuable resource and guide.

 

SELECTING THE RIGHT MATERIALS FOR YOUR SIGN OR GRAPHIC


One of the most important aspects of developing a sign project is to consider the material your sign will be constructed from. There are many options for sign materials which include Aluminum, PVC, Corrugated PVC, Vinyl, and Foam Core. Depending on how your sign will be used, whether it will be applied indoor or outdoors, and how long you want your sign to last are critical components in making your decision.

We've assembled a complete catalog including all of the available construciton materials for your reference. The materials page can be viewed by clicking here.

If you're just not sure which material is right for your project, please do not hesitate to Contact Us. We're happy to assist you in your selection.



 
SELECTING THE COLORS FOR YOUR SIGN OR GRAPHIC

Color selection is a critical element of an effective sign or graphic. Selecting the right color combinations can make all the difference in a signs effectiveness and consumer awareness.

Below are some of the color combinations that have proven most effective and easiest to read. Good color selection can dramatically increase readability, especially at a distance.


NOTICE: Color chart is provided as a reference tool only, as screen resolution and color settings may affect the actual print production color of your sign.

Effective Design of Your Signs

Your sign is usually the first thing customers notice about your business, and it can be a powerful factor in establishing a good first impression. Let Brandon Screen Printing & Signs help you develop a design that's right for your specific needs. You should consider:

 

Best with Photo
The use of a photo creates a 300% greater recall than ads without photos.*

  Best
Full color graphics create the highest awareness of all sign categories.**
  Better
A border and graphic add visual interest and the extra color improves reader retention by 78%.*
  Good
Signage builds awareness through low-cost, multiple impressions, reinforcing your other advertising media.


*Source: Pennsylvania College of Optometry
**Based on a 3M® marketing study on visual merchandising.

Here are some additional points to consider in designing an effective sign:

Visibility
Viewing distance is a primary factor. Your sign and the message it conveys must be readily distinguishable from the surroundings. When you don't have room for lettering as large as you would like, try using light-colored letters on a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read.

Readability
The reader's ability to correctly read your message is maximized by a design that enhances individual letter distinction. Studies have proven that black letters on a yellow background or yellow letters on a black background are the easiest color combinations to read, especially at a distance. Other combinations that work well have been studied and ranked in order of readability above.

Get Noticed
You can draw the reader's attention by changing a sign's message, color, size or shape frequently.

Legibility
The right typestyles and spacing can help readers distinguish letters and words. Your sign professional can help you with these selections.

   



GET MORE FROM YOUR SIGNS

Banner Programs Build Sales All Year Long
To keep your marketing message fresh, hang a new promotional banner every month.

   

 

Use Full Color Graphics On Your Signs
A picture is worth a thousand words. Put full color digital graphics to work on your signs.
     
Design For Improved Readability
Use larger sizes, borders and additional colors to make your signs easier to read from a moving vehicle.
     

SIGN BUYER'S CHECKLIST

Here's a quick questionnaire to help identify your signage needs. Feel free to print this page to help guide your FASTSIGNS® consultant in making good recommendations for your project.

Use of Your Sign
Are you...Directing, Informing or Selling?
Will the display time be...Temporary or Permanent?
Do you want to project an image that is...Professional, Sophisticated, Youthful, Fun or Other?
Will it coordinate with existing graphic advertising?

Your Target Audience
Who’s attention do you want to attract?
How far will readers be from the sign?
How long will they have to read the sign?

Sign Copy and Layout
What special message do you want to communicate?
Do you have special logo or layout requirements?

Installing Your Sign
Where will your sign be displayed?
How will it be attached?
What are your landlord or local sign code authority requirements/restrictions?

 


Don't see what you're looking for? Contact Us.
We have thousands of special order items available.
 
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